Async video messaging app
A lightweight video messaging app that replaces status meetings with quick, focused recordings.
Client name:
Marcus Lee
Project duration:
5 months

Project overview
Driftly is an early-stage startup helping distributed teams cut down on meetings. They had a working prototype but no clear product experience. We designed the end-to-end app — recording, sharing, and replying — for desktop and mobile, ready for their public beta.
Project highlights
Recording starts in one click from anywhere on the desktop, with automatic transcripts, chapters, and AI summaries so viewers can skim a five-minute update in thirty seconds. Threaded video replies keep conversations together, and a focused inbox shows only what needs attention.
Challenges
Many people feel awkward on camera. We designed a gentle recording experience with screen-only mode, a countdown, and easy retakes, and tested it with 40 beta users to tune every moment that caused hesitation.


Project key points
- One-click recording from desktop and mobile
- Automatic transcripts, chapters, and summaries
- Threaded video replies to keep context together
- Camera-optional, screen-only recording mode
- Focused inbox for unwatched and mentioned updates
Conclusion
Driftly launched its public beta with a 4.8 rating and more than 3,000 teams on the waitlist. Beta teams reported replacing an average of three recurring meetings per week.