Furniture e-commerce store

An editorial online store for a Scandinavian furniture brand, designed to make big purchases feel easy.

Client name:

Emma Lindqvist

Project duration:

4 months

Motion-blurred close-up of a person in white clothing, Haven & Co. furniture e-commerce store project

Project overview

Haven & Co. sells handcrafted Scandinavian furniture, and their old store looked like a generic template. Customers loved the products but hesitated at checkout. We redesigned the full shopping experience to match the quality of the furniture and give buyers the confidence to order online.

Project highlights

Large, editorial product photography is paired with real-life room scenes, precise dimensions, and material swatches. A “see it in your room” AR preview, honest delivery timelines, and a streamlined three-step checkout remove the guesswork from buying a sofa online.

Challenges

Furniture is a considered purchase with high return costs. We focused on answering every question before it was asked — sizing, materials, care, and delivery — and simplified a checkout that previously took seven steps.

A phone mockup with a black screen on a grey surface

A phone with a black and white gradient screen among dark rocks

Project key points

Editorial product pages with room scenes
AR “see it in your room” preview
Material swatches and precise dimension guides
Three-step checkout with clear delivery dates
Responsive design optimized for mobile shoppers

Conclusion

Conversion rate rose 42% in the first three months after launch, and returns related to sizing dropped by 27%. The new store now feels as considered as the furniture it sells.