Coffee roastery brand identity
A complete brand identity for a specialty coffee roastery, built to be bold, consistent, and memorable.
Client name:
Brian Foster
Project duration:
2 months
Project overview
Orbit Coffee is a small-batch roastery opening its first café and launching an online subscription. They needed an identity that could work on everything from a coffee bag to an app icon. We created a full brand system: logo, typography, color, packaging, and digital guidelines.
Project highlights
The identity is built around a simple orbit mark that represents the journey from farm to cup. A warm, high-contrast palette and a confident geometric typeface carry across packaging, signage, and the website, and each single-origin coffee gets its own color code for easy recognition on the shelf.
Challenges
The brand needed to feel premium without feeling distant, and be flexible enough for a growing range of products. We built a modular packaging system that lets the team launch a new origin in a day, without a designer.
Project key points
- Logo and orbit symbol system
- Typography and color guidelines
- Modular packaging for single-origin coffees
- Café signage and menu design
- Brand guidelines for web and social media
Conclusion
Orbit Coffee opened its café with a brand that feels instantly recognizable. Their subscription launch sold out its first batch in four days, and the packaging system has already supported eight new releases.