{"id":75,"date":"2026-10-08T18:43:54","date_gmt":"2026-10-09T01:43:54","guid":{"rendered":"https:\/\/demo.uncoderbuilder.com\/arlo\/orbit-coffee-brand-identity\/"},"modified":"2026-10-09T01:55:23","modified_gmt":"2026-10-09T08:55:23","slug":"orbit-coffee-brand-identity","status":"publish","type":"page","link":"https:\/\/demo.uncoderbuilder.com\/arlo\/projects\/orbit-coffee-brand-identity\/","title":{"rendered":"Coffee roastery brand identity"},"content":{"rendered":"

Coffee roastery brand identity<\/h1>

A complete brand identity for a specialty coffee roastery, built to be bold, consistent, and memorable.<\/p><\/div>

Client name:<\/p><\/div>

Brian Foster<\/p><\/div><\/div>

Project duration:<\/p><\/div>

2 months<\/p><\/div><\/div><\/div><\/div>

\"Desktop<\/figure><\/div>

Project overview<\/h2>

Orbit Coffee is a small-batch roastery opening its first caf\u00e9 and launching an online subscription. They needed an identity that could work on everything from a coffee bag to an app icon. We created a full brand system: logo, typography, color, packaging, and digital guidelines.<\/p>

Project highlights<\/h3>

The identity is built around a simple orbit mark that represents the journey from farm to cup. A warm, high-contrast palette and a confident geometric typeface carry across packaging, signage, and the website, and each single-origin coffee gets its own color code for easy recognition on the shelf.<\/p>

Challenges<\/h3>

The brand needed to feel premium without feeling distant, and be flexible enough for a growing range of products. We built a modular packaging system that lets the team launch a new origin in a day, without a designer.<\/p><\/div>

\"Smartphone<\/figure><\/div>
\"A<\/figure><\/div><\/div>

Project key points<\/h3>
  • Logo and orbit symbol system<\/li>
  • Typography and color guidelines<\/li>
  • Modular packaging for single-origin coffees<\/li>
  • Caf\u00e9 signage and menu design<\/li>
  • Brand guidelines for web and social media<\/li><\/ul>

    Conclusion<\/h3>

    Orbit Coffee opened its caf\u00e9 with a brand that feels instantly recognizable. Their subscription launch sold out its first batch in four days, and the packaging system has already supported eight new releases.<\/p><\/div><\/div><\/div><\/section><\/div>","protected":false},"excerpt":{"rendered":"

    Coffee roastery brand identity A complete brand identity for a specialty coffee roastery, built to be bold, consistent, and memorable. Client name: Brian Foster Project duration: 2 months…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":69,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"uncoder-full-width","meta":{"footnotes":""},"class_list":["post-75","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/demo.uncoderbuilder.com\/arlo\/wp-json\/wp\/v2\/pages\/75","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/demo.uncoderbuilder.com\/arlo\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/demo.uncoderbuilder.com\/arlo\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/demo.uncoderbuilder.com\/arlo\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/demo.uncoderbuilder.com\/arlo\/wp-json\/wp\/v2\/comments?post=75"}],"version-history":[{"count":5,"href":"https:\/\/demo.uncoderbuilder.com\/arlo\/wp-json\/wp\/v2\/pages\/75\/revisions"}],"predecessor-version":[{"id":127,"href":"https:\/\/demo.uncoderbuilder.com\/arlo\/wp-json\/wp\/v2\/pages\/75\/revisions\/127"}],"up":[{"embeddable":true,"href":"https:\/\/demo.uncoderbuilder.com\/arlo\/wp-json\/wp\/v2\/pages\/69"}],"wp:attachment":[{"href":"https:\/\/demo.uncoderbuilder.com\/arlo\/wp-json\/wp\/v2\/media?parent=75"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}