Brand identity & web
Forma Objects
An identity and digital catalogue concept for a fictional objects brand.
A closer look
The challenge
The concept explores how an everyday objects brand could express the care behind its products. The identity and website needed to balance a distinct visual character with clear product information.
The approach
We shaped a restrained identity around typography, materials and editorial imagery. A flexible digital catalogue carries the same visual language into collection pages and product stories.
Design development
The visual direction explores the relationship between an object and the space around it. A restrained typographic hierarchy gives names, materials and product stories distinct roles, while a warm neutral palette allows the photography to carry colour and texture. Generous margins and close-up imagery would make small details feel intentional rather than decorative. The identity is conceived as a system that can move between packaging, collection introductions and a digital catalogue without requiring a different language for each touchpoint.
The digital experience
The catalogue concept starts with collections and moves into individual objects. Each product page would bring together imagery, a short description, material information and a related story. This separates practical details from the editorial layer while keeping both easy to find. On smaller screens, the same sequence becomes a single readable column. Reusable page patterns and a collection-based CMS would allow future ranges to be introduced within the existing structure, rather than redesigning the website for each launch.
Scope & deliverables
Concept scope: visual identity direction, typographic hierarchy, colour palette, art direction, collection overview, product-page concept and content structure. This fictional study illustrates a connected brand and digital system; it does not represent a commissioned client launch.
The outcome
A connected identity and website concept with room for new collections and stories. Forma Objects is a fictional portfolio project created to demonstrate the template.