{"id":76,"date":"2026-03-22T09:00:00","date_gmt":"2026-03-22T09:00:00","guid":{"rendered":"https:\/\/demo.uncoderbuilder.com\/tellvik\/sifted-feature-early-stage-finance\/"},"modified":"2026-03-22T09:00:00","modified_gmt":"2026-03-22T09:00:00","slug":"sifted-feature-early-stage-finance","status":"publish","type":"post","link":"https:\/\/demo.uncoderbuilder.com\/tellvik\/sifted-feature-early-stage-finance\/","title":{"rendered":"Sifted: &#8220;Most early-stage finance advice is built for the wrong customer&#8221;"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Sifted published a piece this week on the shift in Nordic early-stage finance advisory, and Erik spent an hour on the phone with their reporter for it. The full article is behind a paywall, but the part that got picked up in the headline was this:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&#8220;Most early-stage finance advice is built for the wrong customer. It&#8217;s written by people who work with Series B and later companies, then scaled down for founders who don&#8217;t have the same problems. A seed-stage founder doesn&#8217;t need a 50-page financial model. They need to know their burn rate, their runway, and their assumptions well enough to talk about them under pressure.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">The piece also covers a broader trend the Sifted team has been tracking: more Nordic VCs are recommending advisory-style relationships over full-time CFO hires at seed, especially as round sizes grow and founders try to stretch runway further. We wrote about <a href=\"https:\/\/demo.uncoderbuilder.com\/tellvik\/do-you-need-a-cfo-or-a-financial-advisor\/\">CFO versus advisor<\/a> in more detail a few weeks ago if you want the longer version.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Thanks to Emma Jensen at Sifted for the thoughtful conversation. If you&#8217;re a Sifted subscriber, the full article is worth reading \u2014 she interviewed four other advisory firms and the comparison is useful.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sifted published a piece this week on the shift in Nordic early-stage finance advisory, and Erik spent an hour on the phone with their reporter for it. The full article is behind a paywall, but the part that got picked up in the headline was this:<\/p>\n","protected":false},"author":1,"featured_media":47,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-76","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press"],"_links":{"self":[{"href":"https:\/\/demo.uncoderbuilder.com\/tellvik\/wp-json\/wp\/v2\/posts\/76","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/demo.uncoderbuilder.com\/tellvik\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/demo.uncoderbuilder.com\/tellvik\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/demo.uncoderbuilder.com\/tellvik\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/demo.uncoderbuilder.com\/tellvik\/wp-json\/wp\/v2\/comments?post=76"}],"version-history":[{"count":0,"href":"https:\/\/demo.uncoderbuilder.com\/tellvik\/wp-json\/wp\/v2\/posts\/76\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/demo.uncoderbuilder.com\/tellvik\/wp-json\/wp\/v2\/media\/47"}],"wp:attachment":[{"href":"https:\/\/demo.uncoderbuilder.com\/tellvik\/wp-json\/wp\/v2\/media?parent=76"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/demo.uncoderbuilder.com\/tellvik\/wp-json\/wp\/v2\/categories?post=76"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/demo.uncoderbuilder.com\/tellvik\/wp-json\/wp\/v2\/tags?post=76"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}