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Season 04 · Chapter 03

Wednesday, October 7, 2026

Ep. 312 · 24 min

The 3-hour rule that fixed my attention span

Why I make things

In a feed built for noise, I make things that reward your full attention. No trends, no filler, just ideas that still matter a year later.

Every script is researched for weeks and read aloud until it stops sounding like writing. Then it gets cut like a film.

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10M

People in the room

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A dark podcast studio with two microphones, a synthesizer and an empty chair

The podcast

Unhurried conversations with people who think for a living.

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Courses

Structured, self-paced versions of everything the channel teaches.

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Field notes

Short, practical experiments from my own working life.

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Deep dives

Long-form video essays on one question worth weeks of research.

Recent uploads

Full archive • 100+ Films

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Newest · EP.101

Why my attention span was actually getting worse

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Ep. 102 · 18 min

Why smart people still make terrible decisions

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Ep. 103 · 22 min

The note-taking system I’d teach my younger self

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Ep. 104 · 15 min

I quit media for days. My focus didn’t improve.

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Behind the scenes

Meet the maker

Hey, I'm Nova.
I turn hard ideas into films you'll actually finish.

I spent seven years teaching physics before realizing the classroom I wanted didn't exist yet, so I built it on YouTube.

These days that classroom holds 10M people, a podcast, a newsletter and two courses. Same goal as day one: make you glad you clicked.

Read the full story

Listen to the podcast

Find me elsewhere

10M

1.4M

682K

2.1M

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Two people laughing at a mixing desk in a recording studio

A woman with curly hair playing an acoustic guitar into a microphone

The record so far

An audience that watches to the end

I take on a handful of partners a year: tools I use, books I'd recommend anyway. Integrations are written into the script, never bolted on.

Talk about your project

11:42

Average view duration

68%

Audience aged 25–44

24M

Lifetime views

40+

Brand partnerships since 2021

Three plaques

100K subs · 2021

1M subs · 2023

10M subs · 2026

Subscribe now

Three editors at their screens in a dark editing room, in black and white

"I keep them behind the camera, where I can see them and you can't."

- Nova Cross

The catalogue

An illustrated course cover with the words Online Courses in a speech bubble

Deep focus OS

A 6-week course on building attention the internet can't break.

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Second brain kit

My complete note-taking and research system, ready to use.

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Signal over noise

A short book on thinking clearly when everyone is shouting.

What partners say

"Nova’s integration outperformed every other creator campaign we ran last year, by a factor of three. Her audience doesn’t skip."

Dana Kluge · head of growth

“They brought clarity to every stage of the project. From strategy to the final design, everything felt thoughtful and intentional.”

James Carter · creative director

“They found the balance between bold creative ideas and a clear business strategy. The result feels distinctive without losing focus.”

Ethan Parker · founder