The rule
Marisol’s first clients were three houses on South Franklin Street. One belonged to a retired schoolteacher who ran a finger along the window sill after every visit and said nothing if it came back clean. Marisol started checking the sills herself before she left. Then she started photographing them.
When Yesenia joined in 2014, the photo became the rule and the rule became the name. Every team lead still wipes a sill with a white cloth at the end of a visit and texts you the photo. It takes forty seconds, and it is the simplest proof we know that the boring parts got done.
We are still small on purpose: 13 teams, one office on South Pearl, no franchise. Growing slowly lets us keep teams together, which is the thing clients tell us they care about most.
